Designing an Experience Around a Narrative or Performance
You have a story to tell, our role is to make it come to life, whether this is narrative storytelling or a live performance. Of course, great visuals are important, but other senses are either poorly implemented or ignored. The more senses, the more the brain fills in the pieces of the picture. Multiple senses can really help enhance customer immersion and signpost to where you want your customer to go.
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